The Passion Brand Index offers a unique insight into how banks and telecommunication providers are performing in the context of customer experience.


The Index makes use of live data analytics to publish an up to the minute perspective on brands and organisations in Middle East, Africa, India and Pakistan. Results are built around a proprietary algorithm which takes into account soft and hard metrics. More details on this algorthm can be found here. 

Customer Experience Index: Best Regional Performers

Customer Experience Index: Sector Leaders

Best Omni-Channel Experience

Best Branch Experience

Best Digital Experience

Best Internal Culture