Convenient. But not by Chance.
I am often asked, so ‘what now?’. We have implemented the latest technology, we have thought about the customer journey, we have pampered to the whims of our customers… but so have all our competitors. What can we do that really makes us stand out? Great experiences remove all friction from the customer journey, first by identifying the friction points and then eliminating them - and brands in the Middle East are using technology and people to create masterful, localised, rel